So is luar pronounced "loo-are" or "l'war"? Or is it not supposed to be spoken as a word at all?

I knew a girl who claimed to be the first one to pronounce lol as "loll" instead of the then-popular pronunciation of "el-oh-el." She got pissed off when people "stole" her idea. That's fucking stupid. What the did I see in that? I mean, aside from tits...